In this age of the internet, through your website, you can easily reach a worldwide audience, however, it must rank on the very first page of any search results so that people can easily find your website very easily.
SEO (Search Engine Optimization) is the actual process that can help your website to push its rank so that it can appear on top of the search results, even if it is targeted in places that can also be beyond your area.
What is local SEO?
For increasing leads, traffic, leads, and also brand awareness of any company from local search through the website optimization is done on the website, which is called local SEO. Therefore, nowadays you can easily find a local SEO and digital marketing company like Busy Fox that can help small business owners to optimize their website.
A few common tasks that are associated with local SEO are as follows:
- To find a few suitable local keywords
- To optimize the My Business profile on Google
- To build “NAP” citations.
How Local SEO works
Google generally ranks every website in various ways. One of the important ways that Google considers is how many visitors are searching for that business right where the business is actually located.
Keeping this factor in view, Google will then take into account the location of the user while searching. All these are done automatically and the user need not add any extra words like his location or even the words like ‘near me’ or ‘nearby’.
All that a user needs to do is use a keyword like ‘dental clinic’ or ‘mobile shop’ and Google will provide you a list of various dental clinics or mobile shops in the places that are near the user.
Since these days numbers of mobile users have grown phenomenally and hence now searching on mobile has become very easy. One can just pull up his or her mobile phone and just type in a search column, any kind of business that he or she wants to find.
That is the reason why the concept of local SEO has become so popular as it can always boost the visibility and growth of any local services and also local products.
What makes this local SEO unique, that Google will use different sets of ranking factors for ranking the local search results.
Local SEO has got a few sets of unique ranking signals, which are as follows:
- The location of that person who is searching
- NAP citations
- Google My Business listing presence
- In Google’s My Business profile what keywords used
- What sentiments are available on online reviews
- What keywords were used in those online reviews
- At that location what is the number of “check-ins”
- Star rating on Google maps for that business
- Shares on social media
Local search is these days growing much more than it was ever before. Therefore, it is very important to get acquainted with this new technology so that one can stay well ahead of their competitors in any kind of business.
To start with you can hire an SEO expert to help you forecast the search engine trends.
